Local takes a shot at making coffee, brings a community together

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Some might say the only thing better than good coffee, is good community.

Owner Joe Paraiso was born and raised in La Mesa, California. Paraiso and his nephew wanted to create a project together while also bringing together the community.

Two years ago his nephew opened up, Public Square, another coffee shop in La Mesa. Six months later Paraiso opened Brew Coffee Spot.

“I think it’s a cool story in that it is kind of in the family,” Paraiso explained.

Since its opening in March of 2017, Brew Coffee Spot has become a local favorite.

Some might say the only thing better than good coffee, is good community.

Owner Joe Paraiso was born and raised in La Mesa, California. Paraiso and his nephew wanted to create a project together while also bringing together the community.

Two years ago his nephew opened up, Public Square, another coffee shop in La Mesa. Six months later Paraiso opened Brew Coffee Spot.

“I think it’s a cool story in that it is kind of in the family,” Paraiso explained.

Since its opening in March of 2017, Brew Coffee Spot has become a local favorite.

College student, Tristan Reidy began studying at the Brew about four months ago. He studies here almost every day, while feeling at home with the owners and staff.

“It’s the local spot in La Mesa,” Reidy said.

There is a reason why Reidy likes Brew Coffee Spot more than Starbucks.

“I like the design more, the food more, I like the workers a lot, and I like Joe [Paraiso] a lot,” said Reidy. “He is cool, and he always talks to me.”

Brew Coffee Spot is also a great spot to work according to barista, Zoe Hull, who has been an employee since the shop opened.

“There isn’t much like this in La Mesa,” said Hull. “I love coffee, I have worked with coffee before, and when I met the owners here I was really drawn here I thought it was going to be a really cool place, and it is.”

Every cup of coffee is made fresh by the baristas, and expresso is handcrafted per order.

“Our drinks are handcrafted,” Paraiso said. “They are not automated in anyway. We grind the beans fresh for every shot.”

Brew Coffee Spot has an open feeling upon walking through the doors. On the right-hand side is a brick wall, while the rest of the facility is painted blue. This gives a urban, metropolitan feel to the coffeehouse. Customers have the options of sitting at high top tables, low top tables, and booths.

With a very simply decorated interior and clean, open feeling Brew Coffee Spot creates a well hosted environment that stimulates an open mind.

 “The one thing you notice when you come to our shop is community,” said Paraiso. “You do find a lot of people just getting together for a cup of coffee.”

Brew Coffee Spot even remains community based in their choice of roaster, Café Virtuoso, which is the only local, organic roaster in San Diego.

“More than just finding a roaster, we wanted someone who could support us locally as well. That had a great reputation, and roasted great tasting beans,” Paraiso explained.

Aside from coffee, the shop also houses a great food menu with vegetarian and vegan options, such as Acai bowls, panini’s, pastries, and much more. But hurry up, the kitchen closes at 3 p.m.

They also host a series of events such as painting classes and trivia nights.

The Brew is open every day from 7 a.m. to 6 p.m. except on Friday’s, when they are open until 8 p.m. for their music nights featuring local bands and Sunday’s when they close early at 3 p.m.

Find out more about Brew Coffee Spot on their website, http://brewcoffeespot.com/.

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